Entrecard Is All Over The Map Lately

First off, the website, which was only recently listed on Sitepoint.com, is no longer for sale. Apparently, the owner had a change of heart, and is now revamping the site in order to turn it into a profitable business. I’m glad to see this, as I believe in Entrecard’s potential, and quite often a change in vision and leadership by someone who doesn’t truly understand a website’s user-base can yield unfavorable results.

Owner Graham Langdon’s first move after pulling Entrecard from the auction block, was to make significant changes to the Entrecard economy. Such changes include lowering the cost of EC’s to six dollars per 1000, banning 3rd party sales - i.e. eBay, introducing a cap on how many credits can be transferred, and closing the shop, (which was pretty much defunct anyway.) This will certainly be helpful for the owner as those wishing the purchase EC will have to do it through Entrecard.com.

Then today, a second announcement - This time concerning a partnership Entrecard has made with OIO publisher. Basically this move will allow you to sell and buy adspace through OIO’s automatic advertising system software using EC credits (of course, the advertiser has to be participating, not everyone wants EC.) I hate to say it, but my prediction on this one is a bit of a flop (think SezWho partnership), as I just can’t see anyone with valuable ad space accepting EC over actual legal currency. A small widget is one thing, but a substantial amount of ad space in another.

Time will tell on all these moves, and I for one, will be hoping for the best.